Kalo
Product, brand, and creative direction for a mobile experience spanning shopping, earning, live content, and participation.
One identity.
Four experiences.
Shop Kalo, Earn Kalo, Live Kalo, and Join Kalo organize the product presentation into four clear modes. Color separates the experiences, while repeated naming and a consistent mobile format connect them.
The portfolio study brings product communication and brand expression into the same visual system.
Discipline
Product / Brand / Creative Direction
Role
Creative Director